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Writer's pictureAija Pope

Challenging Norms: Owning Success, Maintaining Authenticity

Updated: Nov 14, 2023



Welcome back, folks! We've got a treat for you today on Baltic Boss Babes - a journey so wild it makes Indiana Jones look like he's strolling through the local supermarket. Our guest today, Tuija Seipell, is not your typical business guru. She's a force of nature, a hurricane in a world of mild breezes, and her journey from Finland to the global stage is like a rollercoaster ride with no seatbelts.


Not-So-Humble Beginnings

Tuija didn't exactly start her career with a silver spoon in her mouth. Nope, she didn't even have a spork. She started from the bottom, but instead of crawling up the ladder, she pole-vaulted her way to the top.


Back in the day, when Tuija was just a wee entrepreneur, she faced enough stereotypes to fill a library. People looked at her and thought, "Sure, she can bake a mean apple pie, but business? Nah." But guess what? She didn't let those doubters rain on her parade. She stood tall, looked 'em square in the eye, and said, "Watch me."


Embracing Your Inner Unapologetic Badass

One thing you can learn from Tuija is to never apologize for your success. If you're good at what you do, own it like a boss (pun intended). Who cares if you make the haters uncomfortable? They're probably just jealous of your awesomeness.


Tuija's motto is simple: "Don't explain, don't apologize." She's not in the business of making people comfortable with her success. If they can't handle it, that's their problem. She’s like a freight train of confidence, and she’s not stopping for anyone.


Turning Stereotypes into Jet Fuel

Remember all those stereotypes that Tuija faced? Well, she didn't just brush them off her shoulders; she used them as rocket fuel. They said she was too young, too female, and too Finnish to succeed in the business world. And what did she do? She showed them just how wrong they were.

Tuija's secret sauce? She turned stereotypes into a game. "Let's see who's more afraid," she thought. Spoiler alert: It wasn't her. So, if you're ever told you're too anything, just remember Tuija. Use that negativity as motivation to prove everyone wrong.


Balancing Act: Juggling Empathy and Authority

Tuija's got another trick up her sleeve - she's mastered the art of balance. In a world that often sees success as a cold, cutthroat game, Tuija brings warmth and empathy to the table. She's got a heart of gold but can still lay down the law when needed. It's like she's got the finesse of a diplomat and the guts of a lion.


According to Tuija, women have unique qualities that make them fantastic leaders. Empathy, emotional intelligence, and a killer sense of humor (seriously, have you heard her laugh?) are some of the secret ingredients to her success.


Integrity: The North Star of Business

When it comes to business, Tuija doesn't play games with her integrity. She doesn't sell out or compromise her values for a quick buck. She's like the ethical compass of entrepreneurship. If she were a superhero, her superpower would be standing up for what's right.

In a world where some folks would sell their grandma's secret cookie recipe for a fancy car, Tuija reminds us that staying true to your values is where the real power lies. Money can buy a lot of things, but it can't buy your integrity back once it's gone.


Be Open, Be Fearless

Tuija's life story is proof that being open to unexpected opportunities can lead to incredible adventures. From Helsinki to New York in a whirlwind day? That's not just a business trip; that's a Hollywood plot twist.


So, dear reader, if you've ever doubted yourself, if you've ever been told you're too much or not enough, take a page from Tuija's book. Embrace your inner unapologetic badass, turn stereotypes into jet fuel, and keep your integrity intact. The world is your playground, and success is your birthright.


Tuija Seipel's journey is a reminder that success doesn't come to those who wait politely. It comes to those who kick down doors, break ceilings, and refuse to apologize for being awesome. So, go out there, be fearless, and make your mark on the world. And remember, if you ever doubt yourself, just ask, "What would Boss Babe do?"

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